If I have to read one more time that "print is good for giving detailed information" I am going to scream. It strikes me that all the toys in our shop are those of the obvious kind.
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3 comments:
even funnier is the fact that in the McD's OPNAD presentation of 1977 - yes, 1977 we are talking 30 years here & a time when I was in diapers - their conclusion is that 'Wendy's, Sambos & Long John Silvers have more efficiency'. three decades on, that is my exact conclusion for my current analysis! are we really purveyors, or merely 'recylcers' of the obvious?
OK, found the lyrics. Replace the competitive set as need be:
Wendy's, Sambo's and Long John Silver's
Wendy's Sambo's and Long John Silver's
New competitors are using network television
To take advantage of efficiency—oh yeah!
Wendy's, Sambo's and Long John Silver's
Take advantage of efficiency.
Percentage of total media spent nationally:
Burger King: seventy-five. McDonald's: thirty. Whoa yeah!
Wendy's, Sambo's and Long John Silver's
Take advantage of efficiency.
It's important to McDonald's, systematically.
Take advantage of efficiency—oh yeah!
Percentage of total media spent nationally—oh yeah!
Local marketing flexibility—oh yeah!
It's important to McDonald's, systematically—oh yeah!
c/o TFSPs: http://www.slideshowplayers.com/music/lyrics_wendys.html
my fave is "print allows us to reach them during 'me time'".
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