i can totally envision the development of this ad:
"right, so we need to really boost sales of lean cuisine this quarter. we really want to highlight all of our varieties and demonstrate the breadth of our product offering."
"hey, can we tap into popular culture as well? like, iPods and iTunes are really hot right now."
"yeah, but it's going to be during the holidays. how do we contextually tap into current timings?"
note: although, "in the biz" i am in no way related to the lean cuisine account. nor have i tried to crash any of their strategy meetings recently.
3 comments:
aside from the fact that those packages look like vhs tapes..
HA! good observation!
5 of which are still of the poultry variety.
-Murphdawg
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