anonymous, please

so, i've noticed a new trend in stores as of late - using your name during the transactions.

the last few times i've orders something from a starbucks or a smoothie place i've needed to give my name. as if i cannot remember that - fifteen seconds ago - i ordered a triple-shot grande skinny vanilla latte. (note: the oracle says that this means i'm an 'ass-clown'). what are the odds of someone ordering that same combo as well? and right before me so that i take theirs by accident? i've also had the gap thank me by name after looking at, then returning, my credit card.

i suppose it's an attempt to provided a more personal customer service experience, but i hate it. i want to have a boost caffeine, thanks - not to start a new friendship with you.