Tuesday, October 2, 2007

reading between the lines

i love business writing. there is always a hidden, underlying meaning. for example, i read today on a status sheet 'agency proposed xxxxx project' and the status was 'client agreed in principle'. while this looks favorable, that is, 'agreed,' this clearly means that the client only said 'maybe' so as not to bruise any egos, to pretend they care, etc. and this project will sure as hell not happen!

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