Friday, February 1, 2008

Misjudging your Target Audience


Since niche marketiing worked so well, why not keep to business titles. This time it's about tough tuk. Or tough luck, the experience one has once they've entered a tuk tuk in Bangkok.

Van Ramblings and I were "dooped" into jumping into a tuk tuk by a streamlined scam that I'm sure, despite having read all the warnings in the guidebook five times, was designed to trap both new and experienced players.

Diversion A says there is a ceremony today prohibiting you from visiting your target destination. Diversion A recommends alternative destinations within the same family (eg. other temples).
Diversion B pops up in a tuk tuk to take you to somewhere else.
Diversion A acts as though he's instructing Diversion B, despite your foreigner status, to give you a good rate to visit these alternative destinations.

So whilst you think you're going off to see some other temples (albeit B grade), you've actually just been dooped into visiting......let's think two women, stinking hot day in Bangkok, in full stride holiday mode, backpack still attached.....

Of course - a shop that sells nothing but custom made tailored suits. While strolling around to visit the city, why not pop in and get fitted up for your perfect pinstripe?
A lesson in receptivity. Though Ramblings was tempted by the special navy turtleneck cut dickies.

1 comment:

bizarro gnome said...

HA - sounds like an excellent adventure. i do hope that van ramblings picked up a few blazers. only fitting for a top lecturer at a top australian university!