Sunday, August 3, 2008

niche marketing?


i'm wondering how big of a problem this is for women - hanes is now claiming "wedgie free" on their undies. 

i'm wondering how it can stop someone from "having one's clothing stuck between the buttocks, often from having had one's pants or underwear pulled up as a prank" (the dictionary definition of a wedgie, if you couldn't guess.) 

i think "prank protected" would have been a better claim. 

1 comment:

whatevs said...

AWFUL campaign. and it's even worse that sarah chalke has agreed to be a part of it.